Zambrero

This global franchise saw an increase of 3.9 add-ons per order with MOBI Kiosks.

Higher average transaction value

Leveraging their engaging storefront, Kiosks make it easier to entice customers to order more.

Reduced customer wait times

MOBI Kiosks help Zambrero serve more customers, faster.

Better in-store operations

Employees are empowered to do more with less pressure on inputting and fulfilling transactions.

Client background

The Zambrero story starts with its Founder, Dr. Sam Prince, one of Australia’s most successful entrepreneurs and philanthropists.

Sam started Zambrero in 2005 as a 21-year-old medical student with just $16,000 savings. The brand now has over 230 restaurants globally, and its Plate 4 Plate initiative has generated more than 55 million meals for people in need.

Inside Zambrero location with neon Lets Beat World Hunger sign

Zambrero image of two burritos side by side

Challenges

Zambrero came to MOBI looking to provide a seamless in-store guest experience.

As popularity increased for the franchise, they needed to find ways to reduced guest wait times. They wanted the customer to be able to rely on a smooth ordering experience where they could feel a little more in control.

MOBI Solutions

01.

Elevating the ordering experience with MOBI Kiosks

Since implementing Kiosks, Zambrero have been able to improve their in-store operations by allowing their staff to focus on food preparation and the overall guest experience. Kiosks have reduced guest wait time, increased throughput and they have seen an increase in order add-ons, directly improving their bottom line.

02.

03.

"Since the adoption of MOBI’s Kiosk in January 2020, we have seen an overall increase in our ATV, overall revenue and a marked increase in our Customer Experience. We know when customers have control over their own ordering, they are more open to prompts, such as add ons. Our customers walking in the door are not price sensitive, so creating an environment where customers are comfortable and able to increase their order with ease is what we've found."

Chris Henderson

Operations Manager

Zambrero

Results with MOBI

Reaping the benefits of upsell

Using Zambrero’s optimised storefront their MOBI Kiosks add to a more engaging and immersive experience for customers. Since using Kiosks, Zambrero has seen an average of 3.9 add-ons per order.

Running a smoother operation

With the addition of Kioks, there’s less pressure on staff to focus on completing transactions, adding more opportunity to fulfil orders faster and add to the guest experience.

Customers love using Kiosks

Since adding Kiosks to their locations, they’ve seen customers gravitate more towards kiosk ordering than traditional ordering. Right now Kiosks take 12% more orders than ordering at the counter.